patronage
noun
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the business given to a commercial establishment by its customers“even before noon there was a considerable patronage”trade
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granting favors, giving contracts, or making appointments to office in return for political support“The party was in trouble for its patronage of the environment lobby.”
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the act of providing approval and supportbackingbackupchampionship
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a communication that indicates lack of respect by patronizing the recipientcondescensiondisdain
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customers collectivelybusiness
verb
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be a regular customer or client ofsupport
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support by being a patron of