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gimmick

noun
  1. any clever maneuver
    device
  2. something unspecified whose name is either forgotten or not known
    gizmogismowidgetdoodaddoohickeydoojiggergubbinsthingamabobthingumabobthingmabobthingamajigthingumajigthingmajigthingummywhatchamacallitwhatchamacallumwhatsis
  3. a drawback or difficulty that is not readily evident
    catch