discount
noun
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the act of reducing the selling price of merchandiseprice reductiondeduction
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an amount or percentage deducteddeduction
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a refund of some fraction of the amount paidrebate
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interest on an annual basis deducted in advance on a loandiscount ratebank discount
verb
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bar from attention or considerationdisregarddismissignorebrush asidebrush offpush aside
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give a reduction in price onβI never discount these books-they sell like hot cakesβ