conceit
noun
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the trait of being unduly vain and conceitedvanity
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an artistic device or effect“the architect's brilliant conceit was to build the house around the tree”
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a witty or ingenious turn of phrase“They could always come up with some inspired off-the-wall conceit.”
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an elaborate poetic image or a far-fetched comparison of very dissimilar things
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feelings of excessive pridevanity